Fellaz
Brand Identity & Packaging

The Brief

Fellaz is a mobile accessories brand targeting the UAE wholesale and retail market. The identity needed to feel tech-forward and modern while working in both English and Arabic — essential for the UAE market.

Our Approach

• Designed a clean, geometric logo that communicates technology and modernity — timeless enough to avoid looking dated as the tech market evolves
• Created an Arabic version of the logo that maintains the spirit of the English mark — not a translation, but a true adaptation for Arabic reading contexts
• Developed packaging for their product range — phone cases, chargers and accessories — with a consistent brand system that works across SKUs
• Designed store branding elements for wholesale market stall and retail display contexts

The Result

A bilingual brand identity ready for the UAE market — equally strong in English and Arabic, across packaging, store branding and digital presence.