Frooton Beverages
Brand Identity & Packaging

The Brief

Frooton Beverages was launching a range of fruit drinks in 4 flavours. They needed a brand that communicated freshness and fun while standing out on retail shelves in a crowded FMCG market.

Our Approach

• Created a typography-led logo with a custom wordmark that communicates energy and freshness
• Designed a 4-layered fruit motif as the brand's central visual element — each layer representing one of the 4 flavours
• Built a vibrant, high-energy colour palette that works across packaging, digital and print
• Designed packaging for all 4 flavour variants with a consistent system that looks great as a family
• Extended the brand to a product showcase website

The Result

A complete brand system — from logo to packaging to web — that gave Frooton a distinctive, shelf-ready identity ready to compete in the FMCG market.