RACE Sports Complex
Brand Identity

The Brief

RACE Sports Complex offers 7 different sports under one roof. The brand identity needed to feel active and versatile — representing all 7 sports without favouring any one, and working across signage, uniforms, digital and print.

Our Approach

• Designed a logo inspired by racetrack lines — dynamic, directional and built for a sports context
• Created a 7-colour system where each colour represents one sport — giving the complex flexibility to create sport-specific sub-identities within the master brand
• Designed uniform systems for each sport category with consistent brand application
• Built a signage system for facility wayfinding, courts and public spaces

The Result

A cohesive, energetic brand identity that gives RACE Sports Complex a premium look and feel while being practical across every application — from jersey to scoreboard to social media.