Doc & Mark
E-commerce Website

The Brief

Doc & Mark makes premium handcrafted leather footwear. They had a product worth showcasing but a website that wasn't doing it justice. The brief: build an e-commerce experience that matches the premium feel of the product and converts visitors into buyers.

What We Built

• A product-forward homepage that leads with the craftsmanship and story of the footwear
• Individual product pages designed to showcase every angle of the shoe — high-resolution photography, zoom functionality and clear size selection
• A streamlined checkout flow optimised to reduce abandonment — fewer steps, clear trust signals
• Mobile-first architecture given the majority of their traffic comes from Instagram and mobile
• Integration with performance marketing campaigns — landing pages built specifically for ad traffic

The Result

The website became the engine behind the e-commerce growth — ₹78 lakhs in sales over the partnership period, with the site design directly contributing to the 5.86x ROAS achieved across campaigns.