₹78 Lakhs in Sales.
One Brand. Two Years.

The Challenge

A premium handcrafted footwear brand had an e-commerce store but no paid advertising strategy, relying entirely on organic traffic. The challenge: build a full-funnel digital marketing system that could consistently generate profitable e-commerce sales.

What We Did

• Built a full Meta Ads funnel — awareness with lifestyle creatives, retargeting of product viewers, and cart abandonment campaigns
• Set up Google Shopping campaigns with optimised product feeds alongside search campaigns
• Developed a 12-month SEO strategy targeting high-intent product keywords
• Created monthly ad creatives — product shots, lifestyle videos and carousels — A/B testing across all placements
• Implemented conversion rate optimisation on landing pages and checkout flow

The Results

• ₹78 lakhs in total e-commerce revenue over the 2-year partnership
• 5.86x ROAS — for every ₹1 spent on ads, ₹5.86 came back in revenue
• 2,375 orders fulfilled across India
• Organic traffic grew 340% over 18 months through SEO

Services Used