The Challenge
A premium real estate developer launching a high-end residential project needed qualified HNI buyers — not just leads. Previous campaigns generated leads at ₹1,200–1,800 CPL with poor qualification rates.
What We Did
- Built detailed HNI audience profiles: NRI Keralites, C-suite professionals and business owners in specific industries
- Created premium ad creatives — architectural renders, lifestyle photography and a project walkthrough video
- Designed a multi-step lead form with qualifying questions to filter non-serious leads
- Ran location-specific campaigns targeting Keralites in Gulf countries — UAE, Qatar, Saudi Arabia and Kuwait
- A/B tested 14 different creative formats and audience combinations over 3 months
"The quality of leads was completely different. People who filled the form actually answered calls and came for site visits."
— Sales Head, Premium Kerala BuilderThe Results
- 1,392 qualified leads within the campaign period
- ₹519 average cost per lead — 65% lower than previous benchmark
- Lead qualification rate improved from 22% to 61%
- Gulf NRI segment generated 38% of total leads
Services Used
Facebook AdsNRI Campaign StrategyLead Funnel DesignAd Creative Production