Doc & Mark
Social Media Content

The Brief

Doc & Mark's premium handcrafted footwear needed content that could match the quality of the product. Generic product shots weren't going to cut it — the content needed to communicate craftsmanship, premium-ness and desirability.

The Content Approach

• Lifestyle photography and video showcasing the shoes in real-world contexts — not just flat lays
• Behind-the-scenes content documenting the handcrafting process — building appreciation for the craft and justifying the premium price point
• Seasonal campaign content tied to gifting occasions, festive seasons and new launches
• Reels with trending audio formats adapted to premium footwear — product reveals, styling videos and craftsmanship spotlights

The Impact

The social media content directly supported the e-commerce campaigns — people who saw the content were warmer to the ads. The combined social + performance marketing strategy delivered ₹78 lakhs in revenue.