Cream & Fudge
Social Media Content

The Brief

Cream & Fudge was scaling their franchise network rapidly across India. Their social media needed to serve two goals simultaneously — driving customer footfall to existing stores and attracting potential franchise partners.

Our Approach

• Created consistently vibrant, appetite-driven product content — photography and video that makes you want ice cream immediately
• Developed a content mix balancing product showcase, store openings, seasonal offers and franchise success stories
• Produced grand opening content packages for each new franchise launch — driving initial awareness and foot traffic
• Built a consistent visual language across all franchise locations' social content ensuring brand consistency at scale

The Result

A social media presence that supports both the customer-facing and franchise-facing goals of the brand — helping Cream & Fudge grow its community and its network simultaneously.