The Challenge
A premium personal care brand wanted to expand into Qatar and UAE markets from India. Starting from zero presence in both countries.
What We Did
- Conducted market research on personal care consumer behaviour in Qatar and UAE
- Built separate audience strategies for each country — South Asian expats in UAE, local Qatari and expat mix in Qatar
- Adapted creatives for Gulf cultural context — product presentation and language (English and Arabic)
- Ran Instagram-heavy campaigns given high platform penetration in Gulf markets
- Used WhatsApp Business integration for seamless lead handoff to local distributors
"They understood Gulf markets without being located there. The leads were genuinely relevant — not just numbers."
— Marketing Manager, Personal Care BrandThe Results
- 996 total leads across Qatar (498) and UAE (434)
- Instagram drove 71% of total leads
- Client onboarded two Gulf distributors through leads from this campaign
- Established brand presence for future Gulf expansion
Services Used
Meta Ads (Gulf)Instagram CampaignsCross-border StrategyArabic Ad Creative