Malayalam
Brand Identity

The Brief

Malayalam is a banana chips brand from Kerala that needed an identity as vibrant and authentic as the product itself. In a crowded snack market, they needed a look that would stand out on shelf, connect with local consumers, and translate to packaging.

Our Approach

• Created a distinctive circular mark with hand-drawn typography — playful and warm, referencing Kerala food culture
• Built a bold yellow and dark brown colour system that communicates freshness and authenticity
• Designed packaging for multiple SKUs including pouch bags and stand-up packs
• Ensured the identity works on everything from chef aprons to retail shelves

The Result

A brand identity that feels both local and premium — warm enough to connect with home buyers, distinctive enough to compete on shelf.