InDApp
Brand Identity

The Brief

InDApp is a business networking and marketplace platform targeting entrepreneurs and MSME businesses. The logo had to be simple enough for app icons, unique enough to stand out in a crowded app store, and communicate the platform's core purpose of connecting people and businesses.

Our Approach

• Designed a modular four-element logo where each shape represents a participant in the network — creating a mark that communicates connectivity
• Built a vibrant, multi-coloured palette to signal energy, diversity and digital innovation
• Ensured the mark scaled perfectly from app icon (32px) to splash screen and printed collateral
• Created light and dark versions for varied digital contexts

The Result

A recognisable app identity that stands out in a crowded marketplace and communicates connection at a glance.