How to market your brand in the Digital Age – Advocacy Marketing


So what’s new in the marketing world to promote your brand? Apart from SEO friendly content and paid advertising, there’s so much more to explore. You must’ve heard of influencer marketing, but are you familiar with advocacy marketing. It is very much similar to influencer marketing and ambassador marketing. More importantly, you don’t have to spend any money for your brand promotion! If your customers are happy and satisfied with your services, and willing to tell others about their experience, you are good to go!

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Advocacy Marketing makes use of your most loyal and enthusiastic customers to promote your brand as brand advocates. And that’s what makes advocacy marketing so effective. Unlike a paid influencer, a brand advocate is an authentic source for your brand’s review. With this strategy, a natural conversation about your brand can emerge drawing in genuine potential customers. Advocacy marketing is also highly effective because it has a natural touch and does not seem synthetic to the customers. The result is widespread brand recognition, trustworthy promotion and a growing customer base.

So who is an ideal brand advocate? A loyal, trustworthy and regular customer of your brand is a perfect advocate for your brand as they know your products and services in detail. Someone who knows your brand well is bound to provide good information. Apart from customers, even your own employees can become brand advocates for your company as they know things about your company that are not accessible to outsiders.

Now that you know how important brand advocates are, let’s look at ways to get yourself trustworthy brand advocates. The easiest way to get your customers to talk about your company is by providing high quality products and services. If your customers are satisfied, there is no doubt that they would voluntarily promote your brand. Any happy customer would naturally recommend your brand to their friends and family without even being asked.

Secondly, if you manage to offer a memorable brand experience either through your services or customer care, the customers would make sure to let everyone know about it. Having customer centric approach is also a great way to keep them interested and engaged with your brand. For this, you can post content on your website that directly relates to the customers. For example, in the FAQ section you can ask questions that were raised by real and authentic customers. Ask customer opinions on social media and let them know that you genuinely care.

Another way to encourage your customers to promote your brand is by making the entire promotion process easier for them. One way to do this is by keeping Instagram hashtags ready for them to use. Instead of asking the customers to write new content, they can be offered pre- written content that can easily copied by them to promoted your brand. Provide social media links on your website so that the users can share your website links to reach a wider audience.

To conclude, advocacy marketing is an authentic way to retain customers and also gain dependable new customers. It is effective because it seems effortless and does not appear as synthetic or forced as paid advertisements. Sounds like something you want to try? Then what are you waiting for?

Fourart Designs is here to provide you with the best digital marketing solutions to promote your brand. Reach us now to take your brand to a whole new level! Contact us at 095674 44473 or email us at [email protected].

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