Frooton is a company which is going to start gaining customer’s happiness. Frooton is the perfect place for refreshment in one’s life. The company aims to provide simple and healthy fresh juice which is rich in fruit content that grabs everyone’s heart.
Frooton is a healthy drink with huge fruit content, so our main challenge was to brand this product to attract more customers. The client had a great demand to bring a fruity touch to the logo. Also they wanted latest minimal design to have maximum reach to their product in everyone’s heart. Frooton drink contains different flavours, so we tried to create a combination mark logo that looked like a fruit with several layers indicating different flavours, and to give a natural look by giving leaves at the top. We focused on designing combination mark logo for the frooton brand, because in this type, picture and text can be integrated together to create an image for the brand. This helps to trademark the logo easily than a pictorial mark alone. Based on these requirements we created brand strategy to get the attention it deserves. With proper brand guidelines, we refined the brand's communications.
With redefined communication we understood that they needed to do something innovative with this brand. The main idea was to get some customers insights to brand a new product that would boost their marketing. So we tried to give a fresh feel to this brand with cool and simple design but also an attractive one.